Website Design Mistakes
Did you know 75% of the users judge a website’s credibility based on its design within just a few seconds of landing on the page?
Yes, a 2002 Stanford research proves it.
It also proves that you, as a business, need to not only give importance to how your website functions but also how it looks.
Let me share a little secret with you: Internet judges. Real quick. In 0.05 seconds, to be precise.
Yes, that’s the exact amount of time you need to make an impression in OR say bye to 38% of your visitors as they stop engaging with the website if they find the content/layout unattractive, says Adobe’s 2015 study.
Yes, how your website looks is THAT important.
Maybe you know all of this. Maybe you are designing your website and putting your content out there.
But the real question is: Are you doing it the right way?
Yes, there’s always a right way to do things, even when it comes to designing your website.
What if I tell you that by doing it the wrong way, you are doing more harm to your business than good?
Read till the end to find out if you are making these common website design mistakes that are costing you more than just a fortune.
5 Website Design Mistakes to Fix Immediately
Slow Loading Time
This easily comes in the “top 5 website design mistakes to fix” list.
According to BigCommerce, just a 1-second delay can lead to 7% reduction in conversions.
Here’s another shocker…
Shopify reported 40% of shoppers will abandon sites that take longer than 3 seconds to load.
In this day and age, humans have an attention span less than that of a goldfish (Thanks to TikTok/Reels).
So, making them wait = making them skip.
Make sure your website loads within the blink of an eye.
Forgetting Mobile Optimization
According to Statista, in 2023, 95.8% of people used the internet via their phones, and 63% used desktops.
Logical right? Smartphones are small, handy, and can be used anywhere, unlike desktops/laptops.
Another logical point – Ignoring those ~96% people can be a bad decision for your business.
Make sure to optimize your website to look good and function well for all kinds of devices.
Improper Navigation and Layouts
This alone can make your website look like one of those “bad websites”.
Website navigation mistakes are the worst.
When users land on your website, and if they can’t easily navigate through it, they’ll simply abandon it—no second chance given.
To avoid this, make sure your website has a proper navigation panel that has clear labels for its use and for other links.
Showing too much information on the webpage can also confuse.
Instead, show your users enough so they can focus on one thing at a time.
Progressively disclose content.
A progressive disclosure web design means revealing more information or features on a website as users progress through it.
Allow room for white space. Let your content breathe.
Avoid too many pop-ups, bright colors, excess animations, and autoplaying videos/audios.
Make sure the website is simple, easy to use, and navigable.
Messing up Call-to-Actions
If someone asks me: what’s a website design mistake that can secretly kill conversions
I’ll answer this: Call-to-actions (CTAs)
A Call-to-action lets your users know what to do next.
Until and unless you tell them, they don’t know what to do, what steps to take.
If you mess up this step, forget converting your users into customers.
Make sure you use simple and clear call to actions (like ‘Buy Now’, ‘Sign-up’, or ‘Learn More’) to guide your users through every step, telling them what to do next.
Inconsistent Topography and Brand color
A cluttered website design is also equally bad.
The content on your website should be consistent across all the webpages.
Same font. 3 line/2 line paragraphs. Same everything.
Or else the audience leaves due to confusion and frustration. Consistency is the key to audience retention.
Brand consistency in web design is also important.
Remember Netflix’s iconic “Red-Black” color?
Even if Netflix removes its branding from its website, you can still identify it as Netflix because of that color palette. That’s called a brand color, by the way.
Using a consistent brand color helps your users associate the colors you use with your brand. Making your website stand out and worth remembering.
Just remember not to let your website look like a painting by the way. It can backfire.
So, make sure to use the same font everywhere and maintain a consistent brand color.
Conclusion
One sentence to summarize everything in the post: Make everything easy for them.
Just decide what you want your users to do on your website (or how you want them to use it) and just make it stupid easy for them to do it.
That’s the secret to generating constant revenue from the website without losing conversions.
So these were what we think the website design mistakes to avoid while designing your website.
Looking for a resource? Read our blog post here that takes you through complete design process along with providing resources.
By the way, if implementing all these things seems hard for you or you lack time…
Hire Us!
At Growigh, we work with small businesses and startups to turn their website into their most valuable business tool, avoiding all of the above (and more) website design errors.
Book a free consultation call and let us help you.
