Micro Interactions
We all remember our interactions.
Especially the ones with someone special, right? (I’m not blushing you are)
Whether a big one, like asking someone for a favor, like going home early. Or a small one, like asking to pass the water bottle.
We as humans interact with each other on a day-to-day basis, some interactions are special, some are not.
But those that are special, we remember them for a long time. For days, weeks or maybe years.
The thing is your website’s users are also humans and as humans, they also have feelings. They too remember how they interacted with your website, how your website made them feel, right?
It’s important to take care of the user’s experience (UX) for not only website engagement but also for brand identity.
So, keep reading to see how we think micro interactions can help strengthen your website’s relationship with its visitors.
Micro interactions : What are they?
As the name suggests, micro interactions are small, subtle moments of interaction between a user and a product that serve a single purpose.
Think of the tiny details that enhance usability and add delight. Like a heart animation when you like a post, or a gentle vibration when you complete a task.
Here’s How Micro Interactions Improve User Experience (UX) :
Provides Feedback
Micro interactions confirm that an action has been acknowledged or completed.
Like when you like a post and heart icon animates, this signals the user the action of liking a post was completed.
Enhances Usability
Micro interactions guide users through tasks by giving visual or haptic cues.
Like a placeholder or button shakes and turns red when the form is incomplete.
This signals the user that some action is incomplete without needing to explain too much.
Improves Navigation
They provide status of tasks or give information about transitions between different states.
Like a loading spinner / screen or progress bar.
This way the user gets constant information on what is happening reducing frustrations during loading times.
Prevents Errors
Micro interactions can also prevent or help the users correct their mistakes.
For example : Real-time password strength meter.
When it’s red it means a weak password. When yellow, it means it’s somewhat strong and when green, means it’s strong and secure.
Encourages Engagement
They make interaction with the website more satisfying and subtly guide behavior.
Like an animation of dragging-and-dropping a file for uploading.
This way users are more likely to explore and interact with the website.
Brand Identity & Personality
Making custom micro interactions tailored to the brand’s tone will make your website unique and memorable.
Like a brand specific sound or animation when completing a task or a playful animation when the user unlocks an achievement.
It not only makes the user’s interaction engaging but also builds a brand connection, encourages repeat use and strengthens an emotional bond.
Conclusion
That was the post.
When designing websites, it’s important to keep the small details in mind.
It’s often the little things we remember the most.
Want to improve your UX?
Interact with us! – Growigh
We help businesses connect more deeply with users through their websites.
Book a free consultation call here and let us help.
