Full-Page Hero Headers & Scrollytelling
The world has evolved. So have businesses.
Over the past decade, we have seen a major shift. A shift away from pushy, salesy messaging toward something with a deeper meaning – a connection.
Today, people expect more than just information. They want engagement, emotion and story.
They want a brand that they can resonate with. A brand that aligns with their values and makes them feel seen and heard.
This change is clearly reflected in how brands design their websites today.
People don’t connect with those ‘text-heavy’, static and boring websites anymore. They want to learn about your brand, your values and your story. All through a seamless visual experience.
These days, anyone can sell anything. What sets you apart is your story. And let’s be honest – who doesn’t love a powerful “rags-to-riches” story?
This evolution in user expectations has given rise to two major design trends in 2025, which are also expected to shape the future of digital branding – Full-Page Hero Headers & Scrollytelling.
Read on to discover what these are and how they can transform the way your business connects with its audience.
What Are Full‑Page Hero Headers?
Let’s talk about full-page hero headers first.
A Full‑Page Hero Header design is the top section of a website that is filled with all of the important things in one place along with a striking image or video in the background.
The intent of the full-page hero header is to capture attention and convey a brand identity.
The important things are on the left (usually, like a form-to-fill with a CTA) and on the right the design of the website with the brand’s topography.
A full-page hero header acts as a website’s first impression, setting the tone for the rest of the site.
You can checkout full-page hero header examples here.
What Is Scrollytelling?
Yeah, I too thought at first that the word had a spelling mistake.
Scrollytelling is a mix of two words that also describes what it means – Scroll + Storytelling.
Basically scroll-based storytelling.
You can checkout some scrollytelling website examples here.
The idea is to reveal your story as the user scrolls through your website. It’s a form of narrative web design.
Scrollytelling can turn a standard page into a cinematic and immersive experience, if done correctly.
Importance of Full-Page Hero Headers & Scrollytelling for Your Business
Grab Attention Instantly
First impressions are critical.
Hero headers offer an instant, controlled showcase of your brand, product, or message.
Boosts Engagement
Scrollytelling keeps users interacting longer.
Engagement = Trust.
Simplifies Complex Information
Helps in turning complex data or processes into digestible, visual stories.
Works well for SAAS, healthcare, tech or more such companies that involve technical knowledge.
Improves Conversion Rates
Psychology Tip : When users are emotionally or visually engaged, they are more likely to take action.
Differentiates Brand
Gives you an opportunity to stand out in a world full of templates and sameness.
How to Combine Full-Page Hero Headers & Scrollytelling
In order for them to fully benefit you, it would be better to use them both.
You can set the full-page hero header as your ‘entry-point’.
Then you can proceed the user through your scrollytelling journey.
And end the journey with a CTA at the bottom.
This should be the structure : Start bold → lead with motion → finish with action (CTA).
Conclusion
That was the post.
It’s important to remember that it’s not always about your product/service, it’s also about your story, your values and where you came from.
The future is about emotional and visual storytelling.
Using your story not only will keep your users engaged with you in the future but it will also set you apart from the crowd.
Designing not your forte? Leave it to us!
We, Growigh, are a web design agency that helps businesses not just keep up with the latest trends (like these), but also to stand out – with websites that engage users and turn visits into customers.
Book a free call here and let us be the ‘hero’ of your full-page hero headers.
